[TYPO3-english] Rebranding: Get the green back

[Jigal van Hemert]

Hi,

On 9-10-2012 12:03, Martin Bless wrote:
> if I can I would restrict this thread to the topic of getting the
> green back. How do you feel about that? What about my arguments?

I have no feeling about getting the green back or going orange.
As I've said, orange is not my favourite colour. I like the colour 
scheme of the flow3.typo3.org site better because I like warm scarlet 
red more than I like orange. That is a personal taste.

I'm not an expert in design nor in marketing, so I'll leave that to the 
experts. In case I would feel that I am brilliant in marketing I would 
contact the marketing team and offer my services.

I cannot judge your arguments as I'm not an expert in that area. All I 
see is that major brands have changed logos and colours over the years 
and that it hasn't hurt them in any way. Logos seem to be simplified 
over time, become less realistic and also seem to go from multi-colour 
to monochromatic.

> And I have reasons to doubt that. I studied and made my diploma in
> Psychology. I learned programming for conducting psychological
> realtime experiments on cognitive processes in visual recognition.
> Later on I worked in a PR agency and learned - well - "something"
> about how to deal with brands. The all orange icon will clearly
> loose if compared to the orange-green one in terms of
> recognizability (Wiedererkennbarkeit).

The only solution to this problem is to do research. Any use of 
"clearly", "obviously" in argumentation is dangerous to say the least. 
The marketing/design team thinks it's better to have an orange logo or 
at least that it doesn't matter that much, some people seem to think 
that it really hurts. Start some research to see what is actually true?

In programming "obvious" changes to simply things which "clearly" don't 
change the functionality often turn out to be either not equivalent or a 
lot slower.

> Now I'm asking the same from those who - IMHO - made a really bad
> decision. Well, in dropping the green, you just made an error. We

Perhaps it's better to ask those people directly? Or even better, file a 
proposal with an alternative?
Lately it seems to be a trend to passionately attack every decision in 
every conceivable public place. Has anybody asked the team for the 
reasons behind it before exploding on personal blogs, twitter, facebook, 
general mailing lists that it is the blunder of the century?

> I think I have given good reasons to NOT change the color scheme.

No, sorry, but you have only made assumptions and given your opinion.

-- 
Jigal van Hemert
TYPO3 CMS Core Team member

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