[TYPO3-english] Rebranding: Get the green back

[Kay Strobach]

definitly +1 - i missed that decision.

Leave the CMS logo as it was! - Or lets the association logo be the one
with green, what would mean, all brands use the 2 colored version, but
may also use a simpler version!

The Logo is more a brand than the word TYPO3 ...

Regards
Kay

Am 08.10.2012 11:20, schrieb Anja Leichsenring:
> to be honest, I feel the same regarding the green. It belongs there.
> 
> So +1 for rethinking the all-orange-policy.
> 
> greets
> Anja
> 
> Am 08.10.2012 10:34, schrieb Martin Bless:
>> Hi all,
>>
>> I'm not interested in what happened when why and how in the past.
>> I'm only interested in TYPO3 being successful. In this post I'm
>> concentrating on the color change of the logo.
>>
>> Short and concise:
>> ==================
>> I watched the keynote of the T3CON. The reason(ing) I heard was:
>> "We want to simplify things for you. It's cheaper to print the
>> logo on t-shirts and so on with just one color. People would say
>> TYPO3 is 'orange'". Did I miss an argument?
>>
>> Here's what I think: We have a strong brand TYPO3 with a clear
>> logo since years. It is "orange and green". You would only touch
>> ANYTHING of a well established visual symbol (shape, color,
>> Freiraum, ...) if you really have GOOD reasons. The reasons given
>> above are not *good* reasons in that sense.
>>
>> So, in short: I strongly urge everybody to put the green back into
>> the logo!
>>
>>
>> Longer and from my heart:
>> =========================
>> As you said and showed: Even children recognize the TYPO3 logo.
>> And *one* reason for that definitely is the orange/green color
>> scheme. It is already "overlearned". Without that green you simply
>> suck the soul out of the symbol. It's like an "i" without dot. You
>> have to identify the shape of that orange spot to know "It's
>> TYPO3". Up to now in many real life situation your brain will tell
>> you immediately "aha, considering context, plus orange/green:
>> TYPO3!". In real life there are many situations where you see that
>> logo only partly: thinks of our flags or pictures you have where
>> people are wearing t-shirts and so on. But your brain can only do
>> so WITH the green. It's having the orange PLUS the green that
>> makes your brain work automatically. The orange alone cannot do
>> so.The same holds for little (fav)icons.
>>
>> Have you ever had the feeling "attention, police" on a highway
>> when you saw a car with a special "green/white" or "blue/white"
>> combination? And then you find out that its a car just looking
>> similar? Try that without the white - it won't work. We all have
>> that unconscious built in magic built magic in our brains. Don't
>> mess around with it and: Keep that green!
>>
>> There is more damage without the green: Shall I throw away my
>> TYPO3 flag? The nice towels with the logo "sticked" onto? Same
>> holds for everything printed I've lying around. Or what I find in
>> the web and what's now not in alignment with the new rules
>> anymore. Whenever I see them I'm feeling a conflict: That's wrong,
>> old fashioned, outdated, stigmatized. And even: *I'm*
>> wrong as I once chose to like and defend that logo.
>>
>> The monochrome version had to shades of gray. That was an
>> important element of the monochrome "logos soul". Keep that!
>>
>> Please don't be afraid to revert that decision. Put that green
>> back. The earlier you do the less confusion will arise. You should
>> do everything you can to avoid that people feel an inner
>> dissonance or even a conflict. Don't do it for me - do it for
>> TYPO3. It's worth it!
>>
>> still hoping ...
>>
>> Martin
>>
> 


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