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"outside" of Typo3. 
Here is my little guide: 

1# 
(build your nice website:) with nice URIs with great help of CoolURI or
RealURL. 
Make all pages somehow crawl-eable from homepage, or if it's necessary
then from another starting point(s).

2# 
robots.txt - setup Disallow and Allow which parts of website (pages,
folders) you should have indexed in seach engines. (avoid duplicate
content). robots.txt setup is also used for generating of sitemap.xml in
my next step.

3# 
Install some external Sitemap Generator script, in my case I choose:
http://www.xml-sitemaps.com 
 which allows you to setup things like: 

- Global attributes as: lastupdate, frequency, priority
- Individual attributes for your specific folders or pages (lastupdate,
frequency, priority)
- Cron job is possible
- Starting point from homepage and possible other starting points from
some "hiden" places (if you need it). 

Script crawl your site from outside (like search engine robots) based on
Disallow and Allow from your robots.txt and your scripts global and
individual attributes (set of frequency, priority), and he generate xml
sitemap file(s). 

4# 
Best is to let saved sitemap file with strict name sitemap.xml in your
root: domain.com/sitemap.xml 
(It's not necesarily for google, because you can submit it to google
(maybe to others too), but you don't need too much care about all other
engines if you named it strictly sitemap.xml)

You can have more sitemap files for one same website, grouped/linked in
one "Sitemap index file" http://www.sitemaps.org/protocol.php#index 

5#  
??? ...and here is my little "get stuck" when I should apply this to
more Domains (Multisite) in one Typo3 installation, and need virtualy
mod_rewrite-ing files like robots.txt and sitemap.xml differently for
each domain. I believe, this can be easy for someone who have
mod_rewrite behind him, but that's not me at least not today...:)

I need help, how to setup modrewrite via .htaccess to do things like: 
(I already have basic CoolURI rewriterules in .htaccess, so please let
it in your mind)
 
Domain1.com/robots.txt     >     SAME-ROOT/robots1.txt 
Domain2.com/robots.txt     >     SAME-ROOT/folder/robots2.txt
Domain1.com/sitemap.xml     >     SAME-ROOT/sitemap1.xml
Domain2.com/sitemap.xml     >     SAME-ROOT/sitemap-xyz.xml


Please, can someone help me(us) to finish this little guide?


Thanks,
Roman
.....
http://www.dimension17.com