[Typo3-dev] TYPO3 version 4.0.0?

[Daniel Hinderink [TYPO3]]

> Some opinions on this?
> 
> Should we have "TYPO3 fuente" or "TYPO3 cohiba" or "TYPO3 Grand Cru #1"
> releases?

In fact this is not as common as some people might think. Adobe never does
that. Apple always does with the X-versions, but with none of the other
software. Microsoft does it sometimes with the OS-versions (ME), but stopped
again (Longhorn is not a name for official communication)
The reason is, that it is more work building a brand (like Panther) than
simply using the logic of numbers and mostly it is not needed. Apple needed
to create a sensation around X because it started off as public beta and
they had to create an attraction to win over OS 9 users (so called laggards
in Marketing speak).

IN other words: unless you plan putting much much more effort into marketing
TYPO3 versions, names are no option for external marketing.

You can of course use them for development communication, but why?

Cheers

Daniel


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-- 

Daniel Hinderink
TYPO3 - get.content.right
Innovation, Marketing, PR
http://www.typo3.com

--
"those telephone lines have to be gigantic, considering all the stuff they
are carrying"
 
Derrain 1926