[Neos] WCM in 2017

[Rasmus Skjoldan]

Hi Jigal and all

On 22/06/2013, at 18.39, Jigal van Hemert <jigal.van.hemert at typo3.org> wrote:

> On 22-6-2013 12:54, Rasmus Skjoldan wrote:
>> What's making me sleepless at the moment is, again, how to connect
>> relationship-building to a UI - without being too authoritative in
>> regard to what process to use?
> 
> Are there any standards emerging for expressing relationships? It would be a nice thing to be able to import those relationship qualifications somehow.

True in terms of the technical side. Planning relationships span many different parts, flows and channels of digital format - so I think primarily we need to make people think in a certain way. But I also completely agree with you that if there are anything in terms of standards that could help, somehow - we should dig into that. I'm trying to find all kinds of ressources about this at the moment.

> There is indeed a demand on many fronts to register various relationships. For example: register who (a be user) is responsible for mantaining a page and show him/her in the intranet when his/her pages were last modified and which need to be checked. This goes beyond the name and email address of the author of a page we have now.

True.

> The TYPO3 CMS core already has the option to attach categories to any table and triple connections, but we had the s.c.o.t.t.y [1] project a while ago that would add a lot more possibilities for relationships. Maybe it's time to get some live into that project and include the stuff in the core?
> Still, we should have a look at how standards can be implemented to make connections with other systems possible.

It would be fantastic to include the technical side here - as I'm not really deep into that part. I'm not entirely sure on how to proceed - if you have an idea about how to move on, I'd love to hear.

>> The question from our (future) users that I would like to answer is:
>> Where should I plan and execute my digital relationships to my
>> costumers? The CRM is too disconnected in most cases with the
>> end-user touchpoints. The CMS is already staging the touchpoints and
>> delivering the message.
> 
> This probably touches a few areas. First of all you want to share a customer between systems. There could be a SSO or a central authentication source (without SSO).
> Maybe you want to register information in multiple systems. Forms and shop actions need to be communicated to the CRM. I'm not sure in which way the core can help with this.

We're looking at it from two different sides - which is great! I'm trying to get my head around this from the end-user perspective, answering the simple question of: Ehm, in what software do I actually do CXM and relationship planning? Could I bounce off ideas about this to you - to get the technical aspect sanity-checked along the way?

Best,
Rasmus

> 
> [1] https://forge.typo3.org/projects/show/extension-scotty
> 
> -- 
> Jigal van Hemert
> TYPO3 CMS Active Contributor
> 
> TYPO3 .... inspiring people to share!
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